GEO vs. SEO: Cuando el nuevo canal de influencia es la IA

Written By Prof. Christopher Sanchez

Publicado originalmente como artículo para Fast Company México:
https://fastcompany.mx/2025/08/06/geo-generative-engine-optimization-seo-nuevo-canal-influencia-ia/

Prof. Christopher Sanchez

Christopher Sanchez is an operator and strategic advisor working at the intersection of AI, geopolitics, and business strategy. He is Founder and CEO of Emergent Line, where he advises leadership teams on how to turn AI into durable advantage in a changing global environment. He writes dC/dt as a lens on how quickly the strategic environment is shifting, and what that means for the decisions leaders have to make now.

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